Being a host of the Commonwealth Games always involves following the requirements and templates, however for London 2026 I wanted to create a new legacy for The Commonwealth. With the Games occurring internationally every four years, I wanted to bring it to London in 2026. The Commonwealth Games hasn’t been hosted in London for over 80 years so there was an opportunity to create something new and exciting.
Design within sport has always interested me, so for my project I wanted to take the Commonwealth Games in a different direction, moving away from the cliché I designed something that brought everyone together and was progressive. I designed something that was energetic and that represented London through its values and characteristics but also the values of the Commonwealth Games Federation.
I have produced a series of posters for the eighteen sports taking place, an entire brand for the Games, including an animated logo and a candidate city file that contains the branding, wayfinding system and a summary for the Games.
I also designed a bidding book for London, showing different aspects covered within a bid. Using Queen Elizabeth Park in Stratford as the proposed home for the Games creating the idea of following from the legacy left from 2012 and creating new legacies, showing progress.