London Design Festival: 2017: Growth.

London Design Festival is constantly changing and evolving. Every year, they revamp their branding but stick to their iconic red. I wanted to create my own rebrand for the festival, with a theme for the year. Which I decided was going to be about Growth. As London Design Festival is so open, anyone can accidentally stumble into one of their events. I wanted to add to this but using the new tunnel in London Bridge as advertisement, during the month of London Design festival the tunnel would be lit up with the work growing through the tunnel. Brightening up the day of the general public and providing a different and interesting bit of advertising.