I was responsible for the creation of ideas, content and analysis for L'Oréal Professionnel at London Fashion Week. Attending shows such as J.W.Anderson, Topshop Unique and Gareth Pugh, I worked backstage and front of house taking pictures, working with my team and the hairdressers backstage to get the content needed to immediately post onto our digital channels. Also worked on a street style section on lorealprofessionnel.co.uk called The L'Oréal Girl, which was a new concept that was taken on for two seasons and remains a part of the website. Also analysed the results from our paid media advertising, presenting learnings to the wider team.