Creating and managing the London Fashion Week coverage for online and social media for Hello! Fashion Monthly. Attending and reviewing the shows, liaisng with PRs to ensure maximum coverage and promotion. Writing up, editing and optimsing the coverage before promoting it across social media channels.
Going backstage where required for more in-depth coverage of beauty looks, designer's approach and photo/video opportunities.
http://fashion.hellomagazine.com/fashion-news/201702186179/london-fashion-week-aw17-hfm-diary-day-1/
http://fashion.hellomagazine.com/fashion-news/201702196183/london-fashion-week-diary-day-two/
http://fashion.hellomagazine.com/fashion-news/201702206191/london-fashion-week-day-3-hfm-diary/
http://fashion.hellomagazine.com/fashion-news/201702216194/london-fashion-week-hfm-diary-day-4/
http://fashion.hellomagazine.com/fashion-news/201702216195/ashish-london-fashion-week-interview/