‘London, home of menswear’ campaign for Mayor of London, created to support London Collections: Men. The campaign showcases looks that became iconic in London – the three piece suit, brogues, tartan – shot on location around Smithfield Market and at Beppe’s Café by Jonathan Daniel Pryce. The brands featured are London based businesses – E. Tautz, Mr Hare, Christopher Raeburn – and demonstrate how London’s creative industries contribute to the UK economy.
Creative direction by me, design by Vivienne Lang, Glen Birchall, Sergio Fernandez, photography by Jonathan Daniel Pryce, copy by Helen Booth, ‘London, home of menswear’ line by the London menswear group, models: Daniel Kennedy and Jay London, project led by Mike Clewley and Seren Welch. Thanks to E. Tautz, Mr Hare, Christopher Raeburn, Duchamp, British Fashion Council, City of London, Martell Campbell, Arron Leppard, Bird of Smithfield and Beppe’s Café.