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London Is Open | D&AD New Blood 2018 Brief

#LondonIsOpen is a simple but powerful campaign to send a positive message to the world: London remains entrepreneurial, international and full of creativity and possibility; a place of welcome, where discrimination will not be tolerated.
As the UK’s number one outdoor advertising company, JCDecaux’s has the perfect platform for this message.
To show that #LondonIsOpen each of JCDecaux’s Oxford steet advertising boards will feature a different letter and illustration. The posters will show some of London’s hidden gems. 
Each screen will have a different letter to represent different exciting places in London that should be explored however, are less known. 
A unique destination is illustrated on each board without it’s name, only an address in order to make the boards more intriguing and interactive.
To find out more the viewer can either download the 'London Is Open: Oxford Street' app or take time to visit the locations.

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Mary Long

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