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    London Kierin 2014

    Keirin is a Japanese sport and tradition, Cyclists race round a velodrome with a motorcycle setting the pace at the front.
    2014 saw the first exhibition of traditional Keirin in London and this brief required a printed programme cover and poster for it. I was told to design an illustration that celebrates Keirin’s Japanese origins rather than modernise or westernise the sports image.


    Jack Ramsay Veitch

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