Creative for the Mayor of London’s New Year’s Eve 2012 Fireworks featuring a single geometric burst to create a bold optical effect. The campaign to help Londoners plan their night included foiled tube and bus stop posters, event maps, a Metro ad and online display ads.
Credits:
Creative direction by Tom Lancaster
Design by Caroline Sellers, Sergio Fernandez, Vivienne Lang and Tom Lancaster
Event management by Kim Hobbs
Print by Tradewinds