London Sock Company x McLaren

  • Thavish Matthias

A pioneering supercar company, McLaren Automotive is synonymous with beautiful designs and industry-leading technology. The collaboration shares a passion for excellence at every step. Confident, sophisticated, and intelligent, the DNA of McLaren perfectly complements the ethos of London Sock Company. For this collection, I worked on developing the packaging for the products. The socks are sold in a unique 8 pair box that mimics the V8 engine with the rolled socks acting as the pistons of the car. We included mirroring logos as Mclaren has a strict stipulation for collaboration branding.