Self Initiated project
London Spirit is a gin to recognise the time in English history when gin ruled London. London Spirit encapsulates London and its ‘anything goes attitude’ with a detailed ‘Spirit of London’ Victorian character.
The bottle design reflects 17th century Neoclassical architecture. London Spirit signifies the time of the London Gin Craze that raged between 1720 and 1751 and is a recognition of when gin dominated London bars.
(some mockups have been sourced online)