Campaign design for a sustainable finance ecosystem
BRIEF
Climate change and the transition to the carbon free economy is one of the biggest issues facing society today. More businesses globally are looking to raise finance to support green and sustainable projects, and more investors are looking to invest in these initiatives. LSEG plays a key role in this change by connecting businesses with investment and helping issuers raise finance to support their ESG goals. A video of LSEG Green Finance's launch night can be found here.
INSIGHT
LSEG introduced a certified ‘Green Economy’ mark which stands for LSEG's Green Finance segment. It may be used by issuers generating more than 50% of their revenue from Green Economy activities. LSEG connects businesses with sustainability, offering strong guidance and support to issuers.
IDEA
Two subtly overlapping green circles ensure the colour green is always present, representing LSEG as the intersection between businesses and sustainability. A circular shape hints at a global approach and problem of climate change while aerial photography – a modern and fresh approach to the world of finance – emphasises the globality by showing the world from above. Images looking up symbolise change, progress and improvement.
