London vs Jeju (Shortlisted V&A student awards 2016)

  • Han Bit Jeong

I was born on Jeju Island in Korea. Jeju Island is a beautiful island that was designated as a UNESCO world heritage site. Jeju Island is often known for the three things it has in abundance – rocks, wind and women. It is also an island formed by a volcano eruption. At present there is a population of 600,000 and is known to be the most populated island in Korea. I was inspired by the project 'Paris vs New York' by Vahram Muratyan and started to compare London where I had lived with Jeju Island where I was born. Through this project I wanted to show the difference between Jeju and London. It was a fun project as I got to compare the two regions that are seemingly different yet similar. I tried hard to make sure that people would understand at first glance what I wanted to convey. Koreans are familiar with London but Londoners are not familiar with Jeju Island. I hope that this project can help promote my beautiful home town.