A personal photographic project celebrating the cycling community of London.
The aim was the photograph 100 Londoners with their bicycles. The idea was to present London's diversity by capturing people from all walks of life; creed, gender, class, profession, wealth, etc.
The series showed the democracy of cycling as well as showing off London itself. Rather than simply snap people out cycling, each person was asked to consider a place of meaning and sentiment to them where we later met to capture the portrait.


Marcus Agerman Ross

  • Message
  • Creative Director and Brand Consultant

Project Tags

  • bicycle
  • Cycling
  • London
  • Style