Brand
Quintessentially British Loungewear brand, Longstaff Longstaff, create beautiful silk robes, tunics, pyjamas and camisoles.
Challenge
Longstaff Longstaff commissioned The Marc Collective to create brand campaign and e-commerce imagery, marketing collateral and a new website to give the brand stand out, and reflect the true quality of the products, in an increasingly competitive market place.
Insight
With all the Longstaff Longstaff garments made in the UK, using the finest silk with hand painted designs, our primary aim was to showcase the quality, whilst simultaneously developing a strong British brand persona.
Delivery
The Marc Collective art directed the campaign shoot as well as the on-model and lay flat e-commerce shoots. For the campaign imagery T.M.C. chose a beautifully eccentric London location to inject the brand’s truly British personality. These images formed part of the new website and the S/S 17 digital lookbook.