Look Schick Hot
For men's shaving brand Schick, we created the world's first Moustache Insurance Policy throughout the charity month of Movember to protect participants' hirsute upper lips in the event of damage, fire, theft, or whatever else might befall the manly growths.
There were 24,000 visitors to the site, Facebook fans increased 28%, the campaign reached over 4 million and sales went up 32%.