Losers and Awkward Socializers: Commercialisation versus 'Post-Capitalism' in Skateboarding

An article for Brooklyn-based skate and music website Buried Muse, starting with the challenge of the expansion of mega-brands into a formerly niche industry and then going on to explore optimistic ideas of 'quasi-economic', lifestyle branding or micro-activism in the explosion of small independent brands that often have a clear social purpose - such as The Northern Company and Magenta Skateboards.

To read the full article, click here

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Freelance writer and researcher