client: WhereNext
task: design for print, layout and hand lettering
Both print and web design share a visual quality in common — the design needs to make a good impression no matter what the final product. To this visual component, print design adds a tactile experience that might include texture, shape, or printing effects like letterpress, embossing, or screenprinting. Holding something physical in your hand — a book, a piece of paper, a folding brochure— is a much different experience than viewing something on a screen.