Lost Running Club
"The most unusual running club you'll find."
A lockdown 2020 project which saw the team combine the nation's favourite lockdown activity (running) with creative endeavours. Race packs inspired by recognisable runner's items were filled by local creatives and sold to eventually raise over £6,000 for local charities. Participants were able to take part in weekly warm up and cool down sessions to help enhance their running while providing a sense of community during a time of isolation. Design played a huge part in helping the project stand out, created by Studio DBD, Shelby Smith, and Rob Bailey as did partnerships with Manchester Cares, Rethink Mental Illness, and Lululemon.
The club culminated in a one day 'race' where participants tracked runs and contributed them to an interactive artwork, which captured everyone's journeys without tracking time taken or distance - our focus was very much on providing a unique experience and 'goal' during a period where time itself felt hard to grab.