Female live concerts and almost any concert are impossibilities in the KSA market. The digital experience 'Love&Forget' sought to encourage women in the Arab World to express their thoughts freely while witnessing and participating in the region’s first-ever interactive online concert. With Egyptian pop star, Lara Scandar performing, woman around the Middle East virtually applauded, cheered, and even designed their avatar’s hairstyle while sharing what they Love and would like to Forget.