Love Is
Mirta is a digital fashion marketplace connecting independent Italian artisans with global luxury customers. For Valentine's Day 2022, Mirta launched a brand awareness campaign focused on its artisans and their definition of love. LOVE IS is a project that tap into the emotional connection between human beings around a delicate and important topic such as Love. Mirta wanted to unveil the people behind the products, giving its artisans a voice and a face, asking what love means to them. The result was a collection of intimate and very human thoughts, which invited the community to open up and join to the discussion, in an atmopshere of acceptance and inclusion.
Contribution to the project:
- Brand Campaign official copy
- Landing Page copy
- Video Scriptwriting
- Social Media strategy and copy
LOVE IS
How to define an emotion
We experience it in our everyday life, we write songs about it, we cry and get desperate for it, we change countries just to follow its call, we build passions around it. But we rarely ask ourselves what love really means to us. There’s no right or wrong answer, nor a vocabulary definition to learn. Just pay attention to what you feel when you’re in love— with someone, something, or just yourself. We asked our artisans first, but now it’s your turn. What is love for you?