Join The–Dots

Tag yourself in this project

Kimberley Torrie will need to approve that you worked on “Love your Brain – Neurological Foundation of New Zealand” before we add you as a collaborator.

Love your Brain – Neurological Foundation of New Zealand

The insight:
What comes to mind when you think of Valentine’s Day? The heart. But in actual fact, love comes from a chemical response in the brain and without a healthy brain there is no true love.

The idea:
So for Valentine’s Day 2014, we wanted to take over the day of 'the heart' to emphasise the importance of The Neurological Foundation’s work. By subverting the usual Valentine’s messages, and turning clichés on their head, we reminded people where true love really comes from.
Outdoor, radio & DM Valentine's Day cards

Project Tags

  • Advertising
  • campaign
  • Street posters
  • outdoor campaign
  • art direction
  • styling

Share your new project