The insight:
What comes to mind when you think of Valentine’s Day? The heart.
But in actual fact, love comes from a chemical response in the brain and without a healthy brain there is no true love.
The idea:
So for Valentine’s Day 2014, we wanted to take over the day of 'the heart' to emphasise the importance of The Neurological Foundation’s work. By subverting the usual Valentine’s messages, and turning clichés on their head, we reminded people where true love really comes from.
Outdoor, radio & DM Valentine's Day cards