The identity needed to attract, but not take away from the impact of the beautifully crafted pieces on show. This was realised in the Loved-Up Pop-Up wall murals and window display, by utilising hand drawn type and 'ink-drawn' illustrations. The illustrations of foxes and birds were inspired by jewellery that used their forms. The 'ink illustrations' as well as the 'apricot' and deep turquoise colours (reminiscent of the copper in various items in the show) gave a slight romanticised feel, without ostracising those who visited without a romantic notion. The design easily transferred to the literature they required, such as flyers, posters and social media imagery.