Lowell is a boutique in the Mile End of Montreal. Lowell was named after a textile city that was booming in the industrial era.
The boutique is filled with industrial furniture that the owner builds himself. Their inhouse brand focuses on reclaimed fur products, transforming old furs into new contemporary pieces.
The logo was created to reflect the nature of how the store integrates old and new. The lithograph animal prints give a tone of post-industrial craftsmanship as well as giving a nod to the shops' use of furs.