Lulu is a small fashion boutique started by two friends with the vision of collecting vintage clothing and adapting/fixing them in order to "breathe life back into the forgotten".
I was asked to create a brand identity which was made up of a simple logotype combined with a variety of different fonts expressing the 'vintage' element of the brand. This allowed for an interesting brand component that could be used in a variety of different ways.
I also chose a style of photography that worked to give an aged aesthetic whilst keeping a contemporary feel. This also allowed them to take and edit their own photographs.