Lululemon European Run Campaign

  • Louise Gordon
  • Jess Schiazza
  • Laura Sugden Clarke
  • Laura Sugden

Lululemon European Run Campaign, 2017 Digital first campaign, specifically focused on increasing awareness and sales for the run category. Content was also used for promotional use as part of the new store opening in Dublin. As the Brand Project Manager (EMEA) I was responsible for developing the campaign strategy and all production elements including budget, cast, location etc as well as campaign implementation and reporting.