Statistically (Mind, n.d.) 1 in 4 adults experience mental health issues every year. A key part of many peoples recovery process is support from their family and friends. If, in the future, we have significantly reduced interaction with these people mental health problems will inevitably rise.
I have decided to create a Cafe to help people with mental illnesses.
These cafe brand values will be portrayed through the branding.
Welcoming: This is important as I want to encourage the people to come who were unsure or wouldn’t visit a Cafe like this. I want it to feel like a safe and welcoming place someone with a problem can go.
Reliability: The Cafe must be seen to be reliable. The people who attend the cafe will probably come back multiple times and use the cafe as a support system.
Positivity: The Cafe must give off a happy, positive vibe. I want the customer to have a positive experience in the Cafe from the moment they arrive to the moment they leave.
Staff Trained in Mental Health
Mood Enhancing Food and Drink
Anxiety Reducing Interior Design
I have chosen Luna as the name of the cafe. I think it works because it is simple, short and memorable. Luna links to the moon, which is appropriate as the cafe is open 24hr. It also symbolises light and hope which are important to someone with mental health problems.