An integrated campaign for QUIT, a charity that fights smoking. The campaign is based on an App that enables users to estimate their lung age. The aim is to make users realise that smoking dramatically ages their lungs. This isn’t seeking to replace the spirometer test. The campaign aims to change behaviour by making smokers understand what their habit is doing to the age of their lungs.
Client: LAB 10 project, Frontera London
Role LH: Art direction, strategic thinking, concept creation.