Expensive and sought after, Lürzer's Archive, is 'the world's most stolen magazine'. To promote this and to get more subscriber's we create a set of six 'Untouchable Covers' when you subscribe. You then wrap them around your copy of Lürzer's turning it into a magazine you won't want to touch, let alone steal. Subscriptions went up 500% during the promotion and got free PR all over the world.