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Annie-May Buxton will need to approve that you worked on “#LUSHFORGOOD” before we add you as a collaborator.


A project to rebrand LUSH Cosmetics in order to make it increasingly dynamic. I chose to elevate and focus on one of LUSH's key belief systems. By promoting organic, fair trade products which aren't tested on animals and donating a large proportion of their profits to charity each month - LUSH believes in change for good. I harnessed this through bold condensed typefaces, along with random generated patterns from the hashtag #LUSHFORGOOD which considerably improves the brand's dynamism.

Project Tags

  • Graphic Design
  • Branding
  • Packaging
  • Graphic Communication
  • Illustration

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