Luxury Beauty Art Direction

The goal of this project was to redesign Amazon’s Luxury Beauty storefront and attract holdout brands. I redesigned the storefront adding sections for big, beautiful images, curated content, trends, how-to videos, special collections, and celebrity-driven content. Along with the visual style, improving the page’s functionality was top priority. This redesign enabled mobile-responsive pages, an easier content management workflow, and improved SEO.
I also art directed a photoshoot which set the tone for what Luxury Beauty on Amazon would look like going forward. In addition to this, I oversaw a team of designers making graphics and creating templates for ongoing monthly content flips.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Annette!

Add comment
Art Director