The goal of this project was to redesign Amazon’s Luxury Beauty storefront and attract holdout brands. I redesigned the storefront adding sections for big, beautiful images, curated content, trends, how-to videos, special collections, and celebrity-driven content. Along with the visual style, improving the page’s functionality was top priority. This redesign enabled mobile-responsive pages, an easier content management workflow, and improved SEO.
I also art directed a photoshoot which set the tone for what Luxury Beauty on Amazon would look like going forward. In addition to this, I oversaw a team of designers making graphics and creating templates for ongoing monthly content flips.