Idea
Opening the book on Louis Vuitton’s digital universe.
For the very first time, The Book’s print magazine experience is extended into the digital world, available exclusively on the Louis Vuitton mobile app.
Using print articles from The Book as a point of departure, the app’s 15 articles leverage AR, 3D, gaming and spatialised sound technologies to offer videos, games, podcasts and other experiences, offering an immersive invitation into the world of Louis Vuitton.
Inspired by the upcycled components of the season’s new LV Trainer, a video game sees the player running through a cityscape gathering components to complete the shoe, introducing Louis Vuitton’s future sustainability commitments along the way.