Join The–Dots

Tag yourself in this project

Mara Rotarus will need to approve that you worked on “Lynx - #NotAGod” before we add you as a collaborator.

Lynx - #NotAGod

#NotAGod is a propaganda film for Lynx which breaks the stereotypes that boys and young men see in the media and feel pressured to comply with. In this campaign we reverse the approach that the brand previously had: we start from an obviously fake yet funny premise - that there is a Sex God, which addresses directly men insecurities in relation to girls.
In order to activate this campaign on social media we created the Sex God fake Tinder profile. We introduced custom-made GIFs showcasing his godly look and a short bio with his description and and invitation to watch the campaign video.

Project Team

Mara Rotarus

  • Message

Join our Pro Plan to message Mara

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Filmmaker & Writer
  •  

Camille Roulant

  • Message

Join our Pro Plan to message Camille

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  •  
  •  

Josh Mansell

  • Message

Join our Pro Plan to message Josh

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  •  
  •  

Robbert Lopik

  • Message

Join our Pro Plan to message Robbert

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Student
  •  

Project Tags

  • Lynx
  • god
  • #notagod

Share your new project