Guy Lusty will need to approve that you worked on “Lynx 'Would you rather?' social media campaign” before we add you as a collaborator.
Lynx 'Would you rather?' social media campaign
Brief: To engage potential consumers by asking them to answer a question juxtaposing two extremes. This was designed to reflect the difficulty said consumer would have picking between the two fragrances.
Solution: Working alongside another designer, I chose two images that embodied both the uncomfortable brightness of day and the depressing poor visibility of night and blended them appropriately.