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Lynx 'Would you rather?' social media campaign

Brief: To engage potential consumers by asking them to answer a question juxtaposing two extremes. This was designed to reflect the difficulty said consumer would have picking between the two fragrances.

Solution: Working alongside another designer, I chose two images that embodied both the uncomfortable brightness of day and the depressing poor visibility of night and blended them appropriately.

Credits

Guy Lusty

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