M&S.com - Homepage

For the last three years I've been responsible for every image choice, headline, sell and CTA on the M&S.com homepage. Here are a few of my recent favourites:

The homepage updates a minimum of once a week, and around Christmas can change as often as every day. I plan the content, choose the imagery, and write the copy. I write the Latest News section, and the content tiles under the main homepage image, too.

Team Credits

Alexandra Murphy

  • Message
  • Homepage Editor // Yoga Teacher

Project Tags

  • homepage hero
  • M&S campaigns
  • Content
  • marketing
  • headlines
  • copywriting, online copywriting, freelance
  • headline writing