M&S Confectionary Packaging

This brief was set by M&S. I began by taking the shape of the confectionary itself and made it into geometrical shapes taking inspiration from the Sainsbury's own label book, Swiss Design and Coca Cola personalised bottles. I then created a colour scheme for each individual confectionary item and designed a retro label keeping in the theme with my retro bold pattern but also representing M&S history with a contrasting contemporary typeface. The label would sit in the centre of the tin on a strap that would go around the tin, having the ingredients and information about the confectionary on the back of the strip. The strip would then be removed to lift up the lid of the tin to gain access to the confectionary. I chose to have a slip that is removable so that the customer can re-use the tin. I decided to put my final design onto a tin as it is something that M&S does not currently stock for confectionary other than one tin for mint and another for Percy Pig and Colin the Caterpillar. I feel like it would be a new innovative idea for M&S to stock as the tin could be recycled and used as a keep sake and would also keep the confectionary more fresh once opened compared to a bag; as this issue was highlighted as the most important detail in packaging for confectionary in my survey completed by my target audience.

Team Credits

Charlotte Alston

  • Graphic Design Student/Intern

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Graphic Design Student/Intern