Magic's Cash for Kids Mission Christmas with Bensons for Beds

Branded content campaign in collaboration with Bensons for Beds across Magic Radio's platforms; on air, online and social media channels. The aim was to make sure children living in poverty get a present at Christmas, even when their parents or carers are often struggling to hit basic standards of living by doing this such as turning on the heating. This was a strong and effective corporate social responsibility exercise for Bensons for Beds whilst the brand was also integrated by putting drop boxes for toys in-store amongst other things, the video below explains it all.

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