Problem: ‘Magnum’ had reached a milestone anniversary of twenty five years. Silver is a traditional gift for this anniversary so ‘Magnum’ thought that creating a silver ‘Marc de Champagne’ ice cream would be a fitting gift to their target market.
Objective: Increase interaction between the brand and their target market via direct mail.
Solution: An interactive game was created encouraging the player to join the ‘internet’s biggest party’. The brand were also pushing the #magnumdresscode competition where twenty five designer dresses were up for grabs.
I wrote the copy for the direct mail and related website updates.