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Major Project

Me is a project that investigates how young people can be encouraged to make a choice against the present day culture of the 'self'.

Contemporary cultures and social media encourage an obsession with our self and self-image. Today it is easier than ever before to curate our self-image and portray only our best possible or desired selves. In many cases this leads to an unhealthy obsession with our selves, which can be seen in online behavioural tendencies and is most apparent in our extreme fixations with selfies and likes.

The two publications document my journey through the project. The visual research summary focuses on experiments and interrogations conducted under two phases: analysis and synthesis, that led to the final resolution of the project. The report provides a cohesive overlook of the project's stages including the definition of the research problem, methodology implemented, experimentation, finalisation of a strategy and key design decisions.

The final outcome is the brand ?m, that believes in the need to create an intervention in order to instigate introspection and reflect on our self-obsession.

The output consists of a series of intervention boxes, each dealing with an aspect of self-obsession, mailed to new members of the network. The look, feel and materials used are raw and unpretentious, representing the key ideals of the brand. Portraying the concept of self-reflection, each box consists of packing material and a mirror. The boxes consist of news articles, editorial headlines and online social media posts, interspersed with relevant facts and statistics. The content is printed on the material in reverse and can only be read using the mirrors. It uses the analogy of a mirror to represent the reversal of one’s self through self-reflection.

The publications are also provided in digital format on a memory stick housed in a designed packaging. The final outcome created can be viewed under 'major project output'.

Role: Strategy, conceptualisation, design, production
Major Project, MA Graphic Branding and Identity, 2014
London College of Communication


Diptee Deshmukh

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  • MA student / Graphic designer

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