Pringles: Making Christmas an irresistible experience.
Context and Challenge
For a snack brand like Pringles, Christmas is crunch time – 60% of its annual sales occur during the holiday period. The brand saw a golden opportunity to capitalise on the season to beat its main competitors. Our challenge at Added Value was to provide a new vision to a seasonal advertising campaign and media investment.
Journey
We immersed ourselves in the pre-Christmas and mid-Christmas period, entering people’s homes and spending time with families to understand how to crack the code of an irresistible, fun Christmas experience.
Idea
The brand was then empowered to deliver and amplify a seasonal message that really hit the spot through the creative campaign developed by Grey Global under the idea Marry Pringles. Pringles enjoyed a very merry Christmas as a result, doubling sales from previous advertising and media campaigns.