Making Culture Pop

How do some of the world’s greatest brands continue to be culturally relevant in 2016, especially if they have been around for decades? Terri talks about how she has embraced technology, reinvention and a changing entertainment landscape to not just reflect pop culture to audiences but to <be> pop culture, to create it with them (even when they don’t know they want it yet).

Credits

Terri White

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Project Tags

  • publishing