The target market of the poster initially appears to be women. This poster is playing on the fact the a women would want to touch this aesthetically looking torso, however on further reading it is apparent that women are being targeted in order to reach men.
Women are far more likely to go to the doctors with a health problem and through many years of breast cancer campaigns they have a better awareness of the need to examine their breasts.
The aim of the poster is to get women to encourage the men in their lives to examine their breasts, get checked out, and to raise awareness that breast cancer does not just appear in women.
This slightly risqué and provocative poster has been produced to start a conversation, to raise awareness and to deal with a serious matter in a way that is approachable and understandable.