Mallow Milk is a unique drinkable confectionary that gives consumers a taste for a product they didn’t know they wanted. For this project we created a strong contemporary brand, which appeals to millennials and a youthful target audience. Mallow Milk is one of a kind in comparison to competitor brands and it breaks away from conventional avored milk products. Social media is the key platform to engage with our target market; therefore creating content to re ect the quirky personality of Mallow Milk was crucial in the building of the brand. A combination of vibrant stop motion and still photography was the perfect medium to achieve this.