In my final year of university I was selected by my tutors to represent BA Advertising in the Modual Workshop at Mother London. The outcome was Manual, a self-initiated brief that turned into a platform for up-cycling, promoting the concept of self-sufficiency and DIY. As part of a team, we created an online platform for people to create and find new use for everyday objects that are no longer functional. The project consisted of a print campaign, documenting the step by step DIY transformation of household items into useful gadgets, a guerrilla campaign with labels printed and attached to consumer products in supermarkets showing the true potential of the packaging i.e.. turning a cereal box into a documents holder.