In 2014, MAPFRE insurance decided to extend the offline institutional campaign to online platforms, in an engaging and unique storytelling format. Our challenge was to create an extension of the offline (tv) advertisement to the digital channels, focusing on user’s engagement. In that situation, I was deeply involved on all steps of the campaign and also had to coordinate, simultaneously, the internal team and all the external suppliers such as video producers, 3D animation and website development teams, always controlling deadlines and budgets.
The whole campaign included:
- webpage development
- monitoring and analytics follow up
- 3D video production
- game production