Marc Tacchi What is Search Engine Marketing
Marc Tacchi SEM (Search Engine Marketing) positioning is the paid positioning method that is used to reach the first positions of results more quickly.
Marc Tacchi But although marketers use this concept to refer only to the payment method, it actually encompasses much more: all those strategies that have to do with positioning in search engines, including SEO.
However, in this article we are going to talk about SEM as search engine positioning through payment.
Marc Tacchi What is SEM positioning?
SEM ranking is paid search engine rankings. Its main mission is to attract new customers and generate quality traffic to the website. In Spain, the most used search engine is Google, so in this article we are going to refer at all times to the SEM positioning in this search engine.
Before starting to develop the advantages and characteristics of SEM positioning, it is necessary to understand why we need to position ourselves at the web level.
