Join The–Dots

FollowUnfollow

Tag yourself in this project

Alizée Breton will need to approve that you worked on “Market Study for an innovative French Food brand” before we add you as a collaborator.

Share

Market Study for an innovative French Food brand

Conduction of a market study for an innovative French food brand called Michel & Augustin.
We (4 students) worked on the implementation of a new product: a chocolate mousse. We did primary research, organized 2 roundtables, did quantitative and qualitative analysis and made operational recommendations (development, marketing, packaging, princing, naming)

Conclusions of study available on demand (in French)

Share your new project