Marketing, Positioning and Brand Strategy for The Union Club
Our long-standing relationship with The Union saw us take on a myriad tasks for their overall marketing. Activities included:
- Full marketing audit with competitor research & recommendations
- Branding workshop. We worked with the SMT of the club to create a brand framework for The Union that informed the tone of all communications with the brand.
- Orchestration and creative direction of full photoshoot of the venue, including food and interiors for marketing collateral
- Full month-by-month digital marketing strategy, campaign and execution. This was delivered with a monthly performance report and marketing recommendations
- Digital advertising including social media, Adwords and newsletter copywriting
- Execution of a full wedding campaign to promote more weddings at the venue. This included a full paid-for social media campaign and a fully-planned stand at a wedding fair.
As a result, wedding enquiries increased by over 200%, and website traffic increased by 30%.
Companies
Make Happy
- Marketing & PR
