Marketing Research Animation

  • Kenneth Shinabery
The following animation was created for a client that would be utilized for internal marketing research.  The idea was to create a video similar to the style of those seen in the popular whiteboard animations that could be played for potential customers and partners (B2C and B2B).  The animation explains the benefits of how home sensors can be connected to devices such as an Apple Watch or iPhone.
I designed the characters and assets in Adobe Illustrator using a Wacom Cintiq Companion 2.  The client provided me with a daft of the script and the German voice-over.  I synced the animation directly to the voice-over, as I was not provided time code for the voice-over.  This was completed using Adobe Animate CC.  There was a rush on the production and everything was completed in roughly six days, which is not the norm. 
You will notice that I integrated some assets that were created for the Hackathon and Wacom Coffee Shop Girl projects.  This helped save some time during the creation phase.
Talent: Voice-Over Actor - Stefan Job (Düsseldorf, Germany)