Marketing Tactical

  • Victoria Welch
This was a direct mail piece being sent to prospective clients. The brief asked for something to stand out from the usual aquisition pieces investors would be getting at that time of year. The message was about employee recognition and amplification; how something small can be seen as something amazing. I had 3 days, from briefing to the final piece.
I spent a few hours brainstorming with colleagues and setteld on a couple of concepts to mock up and talk through with the client. With the idea picked, I then spent time with the copywriter to help bring the idea to life with the right copy, and the production team to discusss paper options.
I didnt want to use the same old envelope to send the DM out, and I wanted to entice the viewer to engage with the piece, so I chose a clear celo pocket, with the address printed on the DM's back via mail-merge, instead of using an address sticker.

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