Marks & Spencer Food - 'The wonderful world of bread rolls'

  • Louisa Olafuyi

I conducted secret shopping, shopper intercepts and focus groups to understand the important and varying role of bread rolls. Strategic recommendations were made for optimising and rationalising the M&S bread roll portfolio. Client: Marks & Spencer (Food) Agency: Relish Research Role: Research Consultant

Project Tags

Companies

  • Marks and Spencer logo

    Marks and Spencer

    • Retail
  • R

    Relish Research

    Skills